Why Asking For Discount for Services Is A Bad Idea

Some of you feel that wedding photography services is something can be bargained. As someone who has been doing wedding photography AND an entrepreneur for the past 5 years, I like to share with you my thoughts regarding this.

You cannot approach buying Services Rendered like buying physical products like consumer items. The pricing mentality is very different.

Let’s say you wish to buy a laptop that is priced at $1500. You then bargained or negotiated the price down to $1200 because you saw another place selling it for that price.

You got the price you wanted. Hurray! You managed to save $300! You also managed to get the laptop you wanted.

Now when it comes to buying a professional services package, asking for a discount will affect you — especially in the long run.

Example, let’s say you are looking for website design services. You are quoted $4000 and then you asked for $1000 discount.

Let’s say you managed to successfully reduce the price to the price you wanted.


Yes, you may think you’ve “gained” savings immediately if you successfully negotiate a price reduction but bear this in mind.

The services standard will also be equally reduced. This will not happen right in front of you but it will calculated in their heads…almost IMMEDIATELY.

  • Your vendor whom you now have severely underpriced – will think you don’t have a lot of budget. He/she will think this is probably just a 1-time deal. He will just hit and run. He/she will not even bother to put in effort into the project.
  • Your vendor will now think of various ways to reduce his/her workload just to justify the discounted price. He/she might even felt pushed to one corner. He/she might even outsource to another person who is willing to do at an even lower price thus affecting the OVERALL QUALITY.
  • Your vendor won’t put additional efforts and support for your project. He/she will just do the minimal with respect to the contract. Usually these additional efforts might be worth much more than the ‘discounts’ you’ve asked for. Anything worth putting extra effort —  will be an additional cost to the vendor.

Finally, please do not condescend the vendor by saying -“If you do a good job for me, I will refer more business to you.”

I can tell you this: if you are a cheapskate price-pushing and keep asking for discounts type of person, the vendor will probably do not want anymore business from you!

He/she will probably think the people you refer will be exactly LIKE YOU!  (Remember people are actually the 5 closest people they hang out with.) No thank you. 1 is enough.

This “I will refer you more business” statement will only work on newbies and inexperienced entrepreneurs who have just come into the market.

An experienced entrepreneur on the other hand – “How about if you recommend business to me, I’ll pay you?”

Look, I really love doing wedding photography. And I also have my overheads and a family to feed. It is great my passion allows me to feed myself and the people I love. All Praises to Him.

But if you don’t have really have the financial means, please don’t take a loan and overstretch yourselves.

Instead consider our budget wedding photography package.


Johan Ghazawan

I love capturing wedding stories. I see each wedding as a creative opportunity. Every element of the story is important, and how we capture those elements is just as important. This is why I accept only a limited number of bookings each year, and never take more than one wedding on a weekend. Connect with Johan Ghazawan on Johan Ghazawan Google+ I want to ensure I have a fresh and inspired eye for each couple's story. In short, I pour our heart, soul and spirit into every wedding we film and photograph.

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